2010s

The niche boom goes mainstream. Aventus (2010), Santal 33 (2011) and Baccarat Rouge 540 (2015) drive an enthusiast culture that treats batch codes and dupes as collecting categories. Saffron-ambroxan radiance becomes the decade's house style.

23 fragrances in the catalogue

Creed
Aventus
Chyprefruity chypre
2010 →
Chanel
Bleu de Chanel
Aromaticfresh woody aromatic
2010 →
Diptyque
Eau Duelle
Orientalsmoky vanilla with frankincense
2010 →
Frédéric Malle
Portrait of a Lady
Chyprerose-patchouli with incense
2010 →
Le Labo
Santal 33
Woodywoody
2011 →
Maison Margiela
Beach Walk
Freshcreamy coconut with bergamot and musk
2012 →
Guerlain
La Petite Robe Noire
Gourmandcherry-almond gourmand
2012 →
Lancôme
La Vie Est Belle
Gourmandiris-praline gourmand
2012 →
Maison Margiela
Jazz Club
Woodyrum-tobacco woody
2013 →
Giorgio Armani
Sì
Chypremodern fruity chypre
2013 →
Yves Saint Laurent
Black Opium
Gourmandcoffee-vanilla gourmand
2014 →
Maison Margiela
Lazy Sunday Morning
Floralclean linen with iris and lily-of-the-valley
2014 →
Byredo
Mojave Ghost
Woodysoft sandalwood with magnolia
2014 →
Jo Malone
Wood Sage & Sea Salt
Woodysalty-sage mineral
2014 →
Maison Francis Kurkdjian
Baccarat Rouge 540
Orientalsaffron-amberwood with ambroxan
2015 →
Maison Margiela
By the Fireplace
Woodysmoky woody with roasted chestnut
2015 →
Carolina Herrera
Good Girl
Orientalcoffee-tuberose oriental
2016 →
Maison Francis Kurkdjian
Grand Soir
Orientalluminous amber-benzoin
2016 →
Guerlain
Mon Guerlain
Orientallavender-vanilla oriental
2017 →
Glossier
You
Floralskin-musk with ambrette and iris
2017 →
Tom Ford
Lost Cherry
Gourmandsweet cherry liqueur
2018 →
Dior
Sauvage
Aromaticamber aromatic
2018 →
Yves Saint Laurent
Libre
Florallavender-orange blossom floral
2019 →

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