Dossier
Edition · 000Status · Active. Bestseller.
A cherry-almond gourmand.
- Composed by
- Thierry Wasser
- Founder
- Pierre-François-Pascal Guerlain
- Country
- France
The pyramid
- Top
- black cherryalmondbergamotrose
- Heart
- bulgarian roselicoriceteafruity notes
- Base
- vanillatonkapatchouliwhite muskirisanise
The brief
Wasser updated a 2009 limited-edition formula into a mainstream black-cherry-vanilla gourmand that became Guerlain's bestseller in France.
Name'The Little Black Dress' — Guerlain's nod to Coco Chanel's iconic wardrobe staple, transposed as the fragrance equivalent of a versatile evening LBD.
Footnotes
- Reached the #1 women's perfume slot in France within three years of launch and held it through most of the 2010s.
The Curator's Note
Borrowed Chanel's most famous garment for the name. Out-sold them in France.