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Maison Margiela

Lazy Sunday Morning

2014FloralEDTFrance

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Editorial notes

  1. 01

    A clean-linen white floral Jovanovic built around an aldehyde-iris-lily-of-the-valley accord meant to evoke cotton drying in sunlight.

  2. 02

    Per the Replica house convention, every fragrance recreates a scene. Here, the smell of fresh sheets in a sunny bedroom on a slow Sunday.

  3. 03

    Sits in the contemporary 'laundry musk' register that defined late-2010s clean-beauty niche fragrance, alongside the other Replica laundry-day variants.

  4. 04

    Composed by Bruno Jovanovic in 2014 around pear and aldehydes over a white iris-Moroccan rose-patchouli heart with an ambrette-white musk base.

Dossier

Edition · 000

Status · Active.

A clean linen with iris and lily-of-the-valley.

Composed by
Bruno Jovanovic
Country
France

The pyramid

Top
pearaldehydeslily-of-the-valley
Heart
white irismoroccan rosepatchouli
Base
ambrettewhite musk

The brief

Jovanovic built it around an aldehyde-iris-lily-of-the-valley accord meant to evoke clean cotton in sunlight — what perfumistas call the 'laundry musk' register.

NamePer Replica's house convention: every fragrance recreates a scene; here, the smell of fresh sheets in a sunny bedroom on a slow Sunday.

The Curator's Note

The smell of fresh sheets, formalised as a luxury good.

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