Dossier
Edition · 000Status · Active. Bestseller.
A coffee-vanilla gourmand.
- Founder
- Yves Saint Laurent
- Country
- France
The pyramid
- Top
- pearpink pepperorange blossom
- Heart
- coffeejasminebitter almondlicorice
- Base
- vanillapatchoulicashmerancedar
The brief
Marie Salamagne described the Black Opium woman as 'urban, glam-rock'; Nathalie Lorson built the central coffee accord.
NameA reinvention of YSL's controversial 1977 Opium for a younger generation, with 'Black' signalling the darker coffee facet.
Why it mattered
- First mainstream feminine launch to centre a high-concentration coffee accord as the main gourmand signature
The flacon
Black glittered flacon mimicking sequins, with YSL's gold logo plaque.
The Curator's Note
Replaced opium with coffee, replaced controversy with bestseller charts.