Sì

2013 ChypreEDPItaly

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Editorial notes

01
A modern fruity chypre on the legally compliant 'chypre-but-no-oakmoss' template that defined 2010s feminine bestsellers: patchouli, ambroxan and vanilla in place of the restricted moss.
02
Cate Blanchett has been the face of Sì since its 2013 launch, the campaign deliberately leaning into her quiet authority rather than the era's overt glamour.
03
Christine Nagel left Jo Malone (after composing Wood Sage & Sea Salt) shortly before being appointed Hermès in-house perfumer in 2014, succeeding Jean-Claude Ellena.
04
Composed by Christine Nagel in 2013 around blackcurrant, mandarin and freesia over a may rose-neroli heart with a patchouli-ambroxan-vanilla base.

Dossier

Edition · 000

Status · Active. Bestseller.

A modern fruity chypre.

Composed by: Christine Nagel
Founder: Giorgio Armani
Country: Italy

The pyramid

Top: blackcurrantmandarinfreesia
Heart: may rosenerolifreesia
Base: patchoulimuskambroxanvanillablond woods

The brief

Nagel built a modern chypre using the legally compliant 'chypre-but-no-oakmoss' template — patchouli + ambroxan + vanilla — that defined 2010s feminine bestsellers.

Name'Sì' — Italian for 'yes', framed by Armani as the modern woman's empowered affirmation.

Worn by

Cate Blanchett2013
Has been the face of Sì since its 2013 launch.

The Curator's Note

Nagel proved a chypre could exist without oakmoss. IFRA exhaled.

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