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Dior

Sauvage

2018AromaticEDPFrance

Dior Sauvage bottle
Image: Nordstrom

Bottle palette

glass

cap

accent

Where to find it

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Editorial notes

  1. 01

    An amber aromatic Demachy built around an unprecedented overdose of Ambroxan, the synthetic that came to define late-2010s masculine fragrance.

  2. 02

    Demachy described the inspiration as a wide-open landscape under blue skies at dusk; the formula's actual centre of gravity is the ambroxan-vanilla drydown.

  3. 03

    The original 2015 EDT was the world's bestselling men's fragrance for multiple years running in the late 2010s. The 2018 EDP reworked the formula with heavier vanilla and tonka.

  4. 04

    Composed by François Demachy in 2018 around bergamot, mandarin and pink pepper over a lavender-Sichuan pepper heart with an ambroxan-vanilla-tonka base.

Dossier

Edition · 000

Status · Active. Bestseller.

An amber aromatic.

Composed by
François Demachy
Founder
Christian Dior
Country
France

The pyramid

Top
bergamotmandarin orangepink pepper
Heart
lavendersichuan pepperstar anisenutmeg
Base
ambroxanvanillatonka beanbenzoin

The brief

Demachy described the inspiration as a wide-open landscape under blue skies at dusk, with Calabrian bergamot and synthetic Ambroxan as the spine.

NameNamed 'Sauvage' (French for 'wild') as a reboot of Dior's 1966 Eau Sauvage, repositioning the line around a raw, untamed character.

Why it mattered

  • The Eau de Parfum (2018) reformulates the original EDT around heavier vanilla and tonka, making it a sweeter, denser amber drydown while keeping ambroxan as the signature.

The flacon

Thick-walled rectangular blue-tinted glass flacon with a polished metal collar, designed in-house at Dior; the EDP version has a matte black ridged cap that distinguishes it from the silver-capped EDT.

Worn by

  • Johnny Depp2015

    Signed by Dior in 2015 as the face of Sauvage and remained the campaign's ambassador for years.

Footnotes

  • The original Sauvage EDT (2015) was the world's best-selling men's fragrance for multiple years running in the late 2010s.
  • Demachy was appointed Dior's in-house perfumer and LVMH perfumes/cosmetics development director in 2006.
  • The 2019 'We Are The Land' campaign film was pulled within 24 hours after backlash over Native American imagery.

The Curator's Note

The bestselling masculine of the late 2010s, marketed by Johnny Depp from inside a courtroom.

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