Carolina Herrera

Good Girl

2016 OrientalEDPSpain

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Editorial notes

01
A coffee-tuberose oriental aimed at the 2010s 'gourmand but floral' trend opened by Black Opium, with a darker coffee-cacao register against the tuberose-jasmine heart.
02
The stiletto-heel flacon was a glass-blowing feat that became a marketing icon. Good Girl was the most-photographed fragrance bottle on Instagram during 2017-2018.
03
Karlie Kloss was the launch face. The campaign leaned into the good/bad duality the brand built the line around; Bad Boy followed as a masculine flanker.
04
Composed by Louise Turner and Quentin Bisch in 2016 around almond, coffee and lemon over a tuberose-sambac jasmine-rose heart with a tonka-cacao-praline base.

Dossier

Edition · 000

Status · Active. Bestseller.

A coffee-tuberose oriental.

Composed by: Louise TurnerQuentin Bisch
Founder: Carolina Herrera
Country: Spain

The pyramid

Top: almondcoffeelemonbergamot
Heart: tuberosesambac jasminebulgarian roseorange blossom
Base: tonkacacaopralinevanillaambersandalwood

The brief

Built around a coffee-cacao-tuberose accord aimed at the 2010s gourmand-but-floral trend opened by Black Opium.

Name'Good Girl' — Carolina Herrera's tagline framing duality, paired with 'Bad' undertones in the launch campaign.

The flacon

Stiletto-heel-shaped cobalt-blue flacon, designed to read instantly on a vanity. A glass-blowing feat that became a marketing icon.

Footnotes

Karlie Kloss was the launch face. The stiletto bottle made Good Girl the most-photographed fragrance flacon on Instagram during 2017-2018.

The Curator's Note

Sold a perfume by photographing a glass shoe. Worked exactly as planned.

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