2000s

Niche emerges from the shadow of designer perfumery. Tom Ford Private Blend (2007) sets the modern super-niche template; Byredo (founded 2006) and Frédéric Malle (founded 2000) build the perfumer-as-author model that defines the subsequent decade.

22 fragrances in the catalogue

Frédéric Malle
Musc Ravageur
Orientalwarm musky vanilla amber
2000 →
Serge Lutens
Sa Majesté la Rose
Floralsoliflore rose
2000 →
Serge Lutens
Chergui
Orientalhoneyed tobacco-hay oriental
2001 →
Chanel
Coco Mademoiselle
Chyprefloral chypre
2001 →
Dolce & Gabbana
Light Blue
Freshcitrus-apple fresh
2001 →
Diptyque
Tam Dao
Woodycreamy zen sandalwood
2003 →
Chanel
Allure Homme Sport
Woodycitrus-cedar with tonka
2004 →
Mugler
Alien
Floralluminous solar jasmine
2005 →
Frédéric Malle
Carnal Flower
Floralultra-concentrated natural tuberose absolute
2005 →
Viktor & Rolf
Flowerbomb
Floralsweet patchouli white floral
2005 →
Le Labo
Bergamote 22
Citruswarm bergamot with vetiver and amber
2006 →
Tom Ford
Black Orchid
Orientaloriental woody
2006 →
Le Labo
Rose 31
Floralsmoky cumin-rose
2006 →
Hermès
Terre d'Hermès
Woodymineral woody with flint and vetiver
2006 →
Marc Jacobs
Daisy
Floralfruity violet-musk floral
2007 →
Tom Ford
Oud Wood
Woodysmooth oud-sandalwood
2007 →
Tom Ford
Tobacco Vanille
Orientalcreamy tobacco vanilla
2007 →
Tom Ford
Tuscan Leather
Chypreraspberry-suede leather
2007 →
Paco Rabanne
1 Million
Orientalspicy leather oriental
2008 →
Byredo
Gypsy Water
Woodypine-incense woody amber
2008 →
Maison Francis Kurkdjian
Aqua Universalis
Freshclean citrus with white musk
2009 →
Byredo
Bal d'Afrique
Floralneroli-violet citrus floral
2009 →

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