Dossier
Edition · 000Status · Active. Bestseller.
A spicy leather oriental.
- Founder
- Francisco 'Paco' Rabaneda Cuervo
- Country
- France
The pyramid
- Top
- blood mandaringrapefruitmint
- Heart
- rosecinnamonspices
- Base
- leatheramberindian patchouliwhite wood
The brief
The trio of perfumers built it around a spicy-leather amber spine, deliberately commercial and bold to break through the saturated 2000s masculine market.
Name'1 Million' — Rabanne's bluntly aspirational name for a fragrance pitched as a winning lottery ticket.
The flacon
Gold-bar-shaped flacon with bevelled edges, designed to read on a counter like a piece of bullion.
Footnotes
- 1 Million sold one million bottles in its first six months of release, justifying the name retrospectively.
The Curator's Note
Named itself one million bottles. Then sold them.