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Paco Rabanne

1 Million

2008OrientalEDTFrance

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Editorial notes

  1. 01

    A spicy leather oriental three perfumers built around a deliberately commercial spine, designed to break through the saturated 2000s masculine market with maximum sillage.

  2. 02

    Sold one million bottles in its first six months of release, justifying the aspirational name retrospectively.

  3. 03

    Presented in a gold-bar-shaped flacon with bevelled edges, designed to read on a counter like a piece of bullion.

  4. 04

    Composed by Christophe Raynaud, Olivier Pescheux and Michel Girard in 2008 around blood mandarin and mint over a rose-cinnamon heart with a leather-amber-patchouli base.

Dossier

Edition · 000

Status · Active. Bestseller.

A spicy leather oriental.

Composed by
Christophe RaynaudOlivier PescheuxMichel Girard
Founder
Francisco 'Paco' Rabaneda Cuervo
Country
France

The pyramid

Top
blood mandaringrapefruitmint
Heart
rosecinnamonspices
Base
leatheramberindian patchouliwhite wood

The brief

The trio of perfumers built it around a spicy-leather amber spine, deliberately commercial and bold to break through the saturated 2000s masculine market.

Name'1 Million' — Rabanne's bluntly aspirational name for a fragrance pitched as a winning lottery ticket.

The flacon

Gold-bar-shaped flacon with bevelled edges, designed to read on a counter like a piece of bullion.

Footnotes

  • 1 Million sold one million bottles in its first six months of release, justifying the name retrospectively.

The Curator's Note

Named itself one million bottles. Then sold them.

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