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Azzaro

Pour Homme

1978FougèreEDTFrance

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Editorial notes

  1. 01

    An anisic aromatic fougère that remained one of France's top-selling masculines for roughly 25 years after its launch.

  2. 02

    Loris Azzaro reportedly briefed the perfumers for a scent 'for men who love women who love men', the deliberately tangled framing of the 1970s.

  3. 03

    Three perfumers (Anthony, Heiddenreich, Wirtz) co-authored the formula, an unusual three-name credit for the era.

  4. 04

    Composed in 1978 around lavender, anise and basil over an oakmoss-leather-amber base, in a tall faceted black flacon designed as a man's bar accessory.

Dossier

Edition · 000

Status · Active. Heritage formula.

An anisic aromatic fougère.

Composed by
Gérard AnthonyMartin HeiddenreichRichard Wirtz
Founder
Loris Azzaro
Country
France

The pyramid

Top
lavenderanisebasillemonbergamotcaraway
Heart
cardamomvetiverpatchoulijuniperiris
Base
oakmossleatherambermusktonka

The brief

Loris Azzaro reportedly wanted a scent 'for men who love women who love men.'

NameLoris Azzaro's first masculine fragrance, simply named for the house.

The flacon

Tall faceted black flacon with a heavy black cap, designed to feel like a man's bar accessory.

Footnotes

  • Azzaro Pour Homme remained one of France's top-selling masculine fragrances continuously for roughly 25 years after launch.

The Curator's Note

The French answer to disco. They danced for a quarter-century before stopping.

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