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Dior

Fahrenheit

1988WoodyEDTFrance

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Editorial notes

  1. 01

    A violet-leaf leather with an unmistakable gasoline facet, the signature accord drawn from a single molecule (methyl octine carbonate) pushed to roughly 0.6% concentration.

  2. 02

    Sieuzac extracted and amplified the gasoline facet he had first noticed in his own Hermès Bel Ami leather chypre two years earlier.

  3. 03

    Presented in a vertical gradient flacon shading from cool blue at the bottom to amber-orange at the top, the colour shift literally mimicking a thermometer.

  4. 04

    Composed by Jean-Louis Sieuzac, Michel Almairac and Maurice Roger in 1988 around mandarin and hawthorn over a violet leaf-cedar heart and a leather-vetiver-tonka base.

Dossier

Edition · 000

Status · Active. Reformulated.

A violet-leaf leather with gasoline facet.

Composed by
Jean-Louis SieuzacMichel AlmairacMaurice Roger
Founder
Christian Dior
Country
France

The pyramid

Top
mandarinbergamotlemonhawthornlavender
Heart
violet leafnutmegcarnationhoneysucklecedar
Base
leathervetivermuskpatchoulitonka

The brief

Sieuzac extracted and amplified the 'gasoline' facet he had first noticed in his own Hermès Bel Ami leather chypre two years earlier.

NameNamed after the temperature scale, suggesting a measurable threshold of heat and intensity.

Why it mattered

  • Pushed the synthetic violet-leaf molecule methyl octine carbonate (and the related folione) to roughly 0.6% concentration, an unprecedented gasoline-petrol facet for a mainstream men's launch

The flacon

Vertical gradient flacon shading from cool blue at the bottom to amber-orange at the top, mimicking a thermometer.

Footnotes

  • The signature gasoline-violet-leaf accord of Fahrenheit comes largely from a single molecule, methyl octine carbonate, which has notes described as melon, cucumber and violet leaf.

The Curator's Note

The fragrance that smelled like a petrol station and made it look intentional.

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