Dossier
Edition · 000Status · Active. Reformulated.
A violet-leaf leather with gasoline facet.
- Founder
- Christian Dior
- Country
- France
The pyramid
- Top
- mandarinbergamotlemonhawthornlavender
- Heart
- violet leafnutmegcarnationhoneysucklecedar
- Base
- leathervetivermuskpatchoulitonka
The brief
Sieuzac extracted and amplified the 'gasoline' facet he had first noticed in his own Hermès Bel Ami leather chypre two years earlier.
NameNamed after the temperature scale, suggesting a measurable threshold of heat and intensity.
Why it mattered
- Pushed the synthetic violet-leaf molecule methyl octine carbonate (and the related folione) to roughly 0.6% concentration, an unprecedented gasoline-petrol facet for a mainstream men's launch
The flacon
Vertical gradient flacon shading from cool blue at the bottom to amber-orange at the top, mimicking a thermometer.
Footnotes
- The signature gasoline-violet-leaf accord of Fahrenheit comes largely from a single molecule, methyl octine carbonate, which has notes described as melon, cucumber and violet leaf.
The Curator's Note
The fragrance that smelled like a petrol station and made it look intentional.