Dossier
Edition · 000Status · Active. Reformulated 2007.
A lily-of-the-valley soliflore.◐ Reformulated since launch
- Composed by
- Edmond Roudnitska
- Founder
- Christian Dior
- Country
- France
The pyramid
- Top
- green leavesbergamot
- Heart
- lily-of-the-valleyjasmineylang-ylangamaryllisboronia
- Base
- sandalwoodcivet
The brief
Roudnitska aimed to recreate the scent of lily-of-the-valley (muguet), Christian Dior's lucky flower, even though the real flower yields no essential oil.
NameA coinage from 'Dior' suggesting the superlative, 'the most Dior of Diors'.
Why it mattered
- Landmark synthetic-driven soliflore reconstruction of lily-of-the-valley, since no natural essence of muguet exists
The flacon
Baccarat crystal amphora crowned with a gilded bronze bouquet of rose, jasmine and carnation.
Reformulated · 2007
The synthetic muguet accord Roudnitska built around hydroxycitronellal had to be reconstructed after IFRA's restrictions took effect; the current commercial formula is generally agreed to be less luminous than the pre-2007 stock.
Cause · IFRA restrictions on hydroxycitronellal, the key muguet aldehyde
Footnotes
- Christian Dior personally inserted sprigs of lily-of-the-valley into the hems of his couture dresses for luck. Diorissimo was his olfactory tribute to the flower.
The Curator's Note
Roudnitska built a flower that doesn't exist, and made it the Dior signature.