Dossier
Edition · 000Status · Active. Bestseller.
A gourmand.
- Composed by
- Olivier CrespYves de Chiris
- Bottle by
- Thierry Mugler
- Founder
- Thierry Mugler
- Country
- France
The pyramid
- Top
- bergamothedioneblackcurrant
- Heart
- honeyred berriespralinejasmine
- Base
- patchoulivanillaethylmaltolcaramel
The brief
Inspired by the smells of fairgrounds and patisseries (cotton candy, caramel, chocolate) remembered from Mugler's childhood.
NameNamed 'Angel' to evoke a heavenly, childlike indulgence, reflecting Thierry Mugler's fascination with fairground sweets and his own nostalgia.
Why it mattered
- Widely credited as the first modern gourmand fragrance, pioneering the use of ethylmaltol (caramel/cotton-candy molecule) at perfumery-grade levels.
The flacon
Faceted irregular blue glass star, refillable at Mugler 'fountains' from launch.
Worn by
Jerry Hall1995
Featured in Mugler Angel advertising campaigns as a brand face.
Naomi Watts2005
Served as the face of Angel in Mugler's advertising campaign.
Eva Mendes2010
Named ambassador for Mugler Angel and starred in its campaign.
Georgia May Jagger2014
Became the face of Angel in Mugler's campaign.
Footnotes
- Briefly surpassed Chanel No. 5 to become the best-selling perfume in France in the late 1990s.
- Ranked as the fifth best-selling perfume in the United States by 2011.
- Mugler operated refill 'fountains' for the bottle, an unusual sustainability gesture at launch.
The Curator's Note
Invented the gourmand fragrance category, then watched the entire industry tag along.