Dossier
Edition · 000Status · Active. Bestseller.
A marine aromatic with calone.
- Composed by
- Alberto Morillas
- Founder
- Giorgio Armani
- Country
- Italy
The pyramid
- Top
- bergamotnerolimandarinlime
- Heart
- calonejasminerosemaryrock rosepersimmon
- Base
- cedarpatchouliwhite musk
The brief
Inspired by Armani's holidays on the volcanic Italian island of Pantelleria, between Sicily and Tunisia.
Name'Acqua di Giò' ('water of Giò'), a nickname for Giorgio Armani referencing his connection to the sea.
Why it mattered
- Became the dominant template of the late-1990s/2000s aquatic masculine, using calone-driven marine notes to redefine men's freshness
The flacon
Pebble-smooth clear-glass flacon shaped like a stone polished by the sea.
Footnotes
- Acqua di Giò Pour Homme has repeatedly ranked as the best-selling men's prestige fragrance in the United States since its launch. Model Larry Paul Scott was the face of its print campaign from 1997 to 2007.
The Curator's Note
Twenty-five years of being the bestselling men's prestige cologne in America: not a fluke.