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Mugler

A*Men

1996GourmandEDTFrance

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Editorial notes

  1. 01

    Widely credited as the first true gourmand fragrance for men, transposing Angel's caramel-vanilla sweetness into a coffee-caramel-tar idiom suited to masculine wear.

  2. 02

    Won the Fragrance Foundation Men's Fragrance of the Year in 1998 and opened a category that 1 Million, Black Opium and many others would later extend.

  3. 03

    Sold in a cobalt-blue stepped flacon with mirror-polished metal sides, designed by Thierry Mugler to refract light like his metal-and-glass couture.

  4. 04

    Composed by Jacques Huclier in 1996 around lavender, bergamot and mint over a coffee-honey-patchouli heart with a vanilla-caramel-tar base, the masculine alter ego to 1992 Angel.

Dossier

Edition · 000

Status · Active.

A coffee-caramel masculine gourmand.

Composed by
Jacques Huclier
Bottle by
Thierry Mugler
Founder
Thierry Mugler
Country
France

The pyramid

Top
lavenderbergamotmintcoriander
Heart
coffeehoneypatchoulijasmine
Base
vanillacaramelpatchoulitonkatarmusk

The brief

Thierry Mugler asked Huclier to build the first true gourmand for men, transposing Angel's sweetness into a coffee-caramel-tar idiom for masculine wear.

Name'A*Men' — Mugler's masculine alter ego to the 1992 Angel, with the asterisk echoing Angel's star flacon.

Why it mattered

  • Widely credited as the first commercial gourmand fragrance for men; opened a category that 1 Million, Black Opium and others would later expand.

The flacon

Cobalt-blue stepped flacon with mirror-polished metal sides, designed to refract light like the Mugler couture metal-and-glass aesthetic.

Footnotes

  • Won the Fragrance Foundation Men's Fragrance of the Year in 1998. Reformulated and rebranded as 'Mugler Pure Coffee' in subsequent flankers.

The Curator's Note

Mugler invented the gourmand. Then he gave it to men.

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